Terms of use

Last updated: 20 October 2026

Parsewell is a product of MerxonLabs. These terms apply when you use Parsewell, whether or not you create an account. By using Parsewell you agree to them. If you don't agree, please don't use it.

1. What Parsewell does

Parsewell checks how well AI shopping assistants can read a Shopify store, shows what it found, and suggests fixes. You can use it without an account; a free account adds AI-written fixes for your own store, a guided import, saved progress and a weekly re-check by email.

2. Free early access

Parsewell is free while it's in early access. We may change features, limits or prices, or end early access, and we'll tell account holders by email at least 30 days before paid plans start. Early users keep free access to the fixes already written for their store, and get a founding discount when paid plans launch.

3. Scanning reads public store data only

A scan reads only what any visitor or AI assistant can see: the store's public pages, product information, policies, sitemap and robots.txt, and Shopify's public AI shopping connection. Parsewell never signs in to a store, never sees its admin, orders or customers, and never changes anything in it. Stores can stop ParsewellBot scanning them (see ParsewellBot).

Please scan only stores you own or have a legitimate reason to look at, such as a competitor's public shop. Don't use Parsewell to overload a store, to get around its protections, or for anything unlawful.

4. Your store and your account

• One store per account can be added as "My store" during early access. We don't check ownership yet, so only add a store you own or run. If a store you own was added by someone else, contact us and we'll sort it out.
• Keep access to your email account secure: anyone who can read your email can sign in with a sign-in link.
• You're responsible for what happens under your account.

5. Fix suggestions must be reviewed

Parsewell writes suggestions from the facts your store already states, and leaves blanks like [ADD: material] for anything it doesn't know. Suggestions can still be wrong or incomplete. Review every suggestion before publishing it. You decide what goes into your store.

6. You're responsible for changes to your store

Any change you make in Shopify, by hand, by importing a file from Parsewell, or with help from a developer, is your decision and your responsibility. Back up your products before importing (the import guide shows how), and check the result in your store.

7. No guarantee of recommendations or sales

AI assistants decide for themselves what to recommend. Parsewell can show you what stops them from reading your store, but we can't promise that any assistant will recommend your products, or that you'll get more visitors or sales.

8. Fair use

To keep Parsewell free and fast for everyone, we limit how much each visitor and account can do, for example how many scans per hour and day, how often a store's AI fixes can be rewritten, and how many products we read per store. Current limits are shown in the app when you reach them. We may change them, and may suspend accounts that abuse the service.

9. Our content

Parsewell, its reports and its software belong to MerxonLabs. You may use your reports and the suggestions written for your store however you like, including in your store. Reports can be shared by link: anyone with the link can see that report.

10. Availability

We try to keep Parsewell running well, but it's provided "as is" during early access. It may sometimes be unavailable, and features may change.

11. Limitation of liability

Nothing in these terms limits liability that can't be limited by law, such as for death or personal injury caused by negligence, or for fraud.

Otherwise, to the extent the law allows: we're not liable for any loss of profit, sales, business, data or goodwill, or for any indirect or consequential loss; and our total liability to you for anything to do with Parsewell is limited to £100. If you use Parsewell as a consumer rather than for a business, you also have legal rights that these terms don't affect.

12. Ending your use

You can stop using Parsewell at any time. You can delete your account whenever you like with “Delete my account” on your My stores page, or by emailing contact@merxonlabs.com (see the Privacy policy). Deleting it removes your saved progress and ends your early-access benefits, such as the founding discount; it can't be undone, but you can create a new account later. We may suspend or close an account that breaks these terms.

13. Changes to these terms

We may update these terms. We'll change the date at the top, and tell account holders by email about important changes before they apply.

14. Law

These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction.

15. Contact

Email contact@merxonlabs.com. If something isn't working, tell us at the same address and we'll look into it.

16. Legal details

MerxonLabs is a trading name of Abdul Wadood, 119 Olive Road, London E13 9PU, UK. Email: contact@merxonlabs.com.