Your next shopper is an agent. We build for it.
MerxonLabs builds tools, products and prototypes for agentic commerce in retail, for the moment customers stop browsing and send an AI agent to shop instead. Everything we test, we publish.
What we build →See your store the way AI shopping agents see it, product by product, and get the fixes written for you.
Parsewell is a web app that scans your Shopify store and shows how ready it is for AI shopping agents like ChatGPT, Gemini, Copilot, Perplexity and Claude. It explains the problems product by product, then writes the fixes for you.
- Scan your Shopify store
- See what agents miss on each product
- Get the fixes written, ready to use
Built forOwners of small and independent Shopify stores, from a single shop to a small chain. No developer needed.
Material: 100% linen · Sizes: S, M, L, XL · Chest (cm): 96, 102, 108, 114
Infrastructure for commerce run by agents.
Stores, catalogs and checkouts were designed for people looking at screens. We build the tools that test, measure and run commerce when the customer is an agent.
A simulated retail environment for shopping agents
A controlled store where conditions change mid-purchase, so we can test whether shopping agents still complete the purchase correctly. Every run is scored against what the customer actually asked for.
- Price changes
- Stock-outs
- Substitutions
- Fees and delivery rules
- Expiring promotions
- Policy changes
Agent economy analytics
Retail analytics for an economy of shopping agents: which agents visit, what they compare, what they buy, and why they leave.
Benchmarks and certification
An independent bureau that benchmarks, rates and certifies shopping agents on accuracy, budget discipline and honesty.
Commerce journey tester
Send agents through a store's full journey, from search to checkout, and see exactly where they get stuck or go wrong.
B2B procurement agent
An agent that buys supplies for a small business within explicit operational constraints: budgets, approved suppliers, stock levels and delivery windows.
Case studies and prototypes, in the open.
Each experiment is written up with its method, its counts and its limits.
- Read the study
Parley: when the shop talks back to AI agents
A shop's own agent, tested live on Ocado with Claude and GPT buyer agents. The retailer decides what agents see.
Parley's live dashboard during a test run: the buyer agent's conversation, the store's options in the retailer's order, and the advertiser report. Independent research prototype, not affiliated with Ocado. Test account, no orders placed. See the full study. - Read the study
When AI agents do the weekly shop
Claude and ChatGPT agents shop the same list at Tesco, Sainsbury's, Ocado and Asda. The shops get done; the shop window doesn't work.
More experiments on the way
New case studies and prototypes are published here as they're ready.
Every product starts as a question.
Ask
A precise question about how agents shop, and what retailers gain or lose.
Test
Real agents on live stores, scored line by line.
Build
The smallest prototype that answers what the test exposed.
Publish
Write it up openly. The ideas that hold up become products.
Retail spent twenty years optimizing pages for people. The next customer reads differently.
A lab for agentic commerceWe focus on retail: the stores and brands whose products are now found, compared and bought by AI agents acting for shoppers.
Built in publicCase studies and prototypes go on this site as soon as they're ready, including the ones that didn't work.
Working with retailersWe're looking for retail and brand teams who want to explore what agent-ready commerce looks like for them.
MerxLatin for goods, merchandise. What every shopping agent is ultimately sent to find.
Building for agents? Let's talk.
Or write to us at contact@merxonlabs.com